The Difference Between Address Book and Lists

In the menu bar of your contacts, you can find two options: Address Book and Lists. These options serve different purposes and have distinct functionalities. Let's explore the difference between the two:

Address Book

Your Address Book is a collection of all the contacts you have added. This includes contacts that you have imported from other sources or added individually. The Address Book serves as a centralized repository for all your contacts, making it easy to manage and access them.

Lists

Lists, on the other hand, are individual groupings of contacts that you create and name. They are used specifically for campaigns or targeted communication. Lists allow you to organize your contacts based on specific criteria or preferences, making it easier to send tailored messages to specific groups.

Here's a step-by-step guide on how to use Address Book and Lists:

1. Access the menu bar in your contacts.

2. Select "Address Book" to view all your contacts.

3. To add contacts to your Address Book, you can either import them from other sources or add them individually.

4. To create a list, select "Lists" from the menu bar.

5. Click on "Create New List" and give it a name.

6. Add contacts to the list by selecting them from your Address Book or manually entering their details.

7. Once you have created a list, you can use it for campaigns or targeted communication.

You add a list to a campaign in the recipients step of a campaign project, and the recipients in that list will receive mailers according to the campaign timing.

Note that lists are dynamic, so if you edit them in the campaign they will send to the updated list.